Blogging as a medium is nothing new and makes sense as investors come to expect 'on-demand' updates on the deep shifts underway that are changing the world and the markets. But you may be asking: “Why start now? What can you offer that’s different?
As a large multi-faceted business that spans many markets, client segments and products, it may seem somewhat ambitious to try and capture everything under a single blog, but for us, embracing this diversity makes perfect sense.
While we’re an asset manager, we recognise that what we do isn’t contained in an investments 'bubble' but has a tangible impact on the world we share with everyone.
Our commitment to building a better future, includes the people for whom we invest – it is this aspiration to consider things through a different, holistic lens that has led to us launching the Future World Blog.
It’s about creating a forum to discuss and explore what the future world is going to look like together…
This means sharing our colleagues’ thinking across all investment types, whether they are pensions-specific or multi-asset solutions, alongside thoughts from our distribution and sales teams driven by our conversations with you as clients. It’s ultimately about creating a forum for us to discuss and explore what the future world is going to look like together with you, our audience.
We’ve therefore got a dedicated area on the blog called Forum with a dual purpose.
On the one hand, it provides us with a place to share our best thinking on the investment concerns of the day, like changes in regulation and consumer appetite. On the other, it’s where we invite you to submit topics for discussion, and / or vote on those that you’re most focused on.
Of course, the investing piece remains an important part of what we do and therefore is an essential part of the blog. We’ll be diving into longer-term themes such as demographics and technology, while providing our insights on more immediate market events, to share how these things influence our investment thinking.
… having more robust and honest conversations that allow us to be fluid in our approach and therefore better invest in our future, together
It’s important as founders of the blog that we practice what we preach. Therefore we’ll be highlighting insights from our own meetings with industry leaders and policy makers, as well as outlining our views on the market environment based on how our colleagues’ posts interact and fit together.
Through this blog, we’re incredibly excited to be pushing towards having more robust and honest conversations that allow us to be fluid in our approach and therefore better invest in the future, together.
Evolutionary psychology highlights a Stone Age mentality hardwired into our brains and reflected in our behaviour and habits. For example, we tend to organise ourselves into groups in order to adapt more easily to different environments: behaviourally it is far less dangerous to be wrong in a group than to be right on our own. This explains the desire and impulse of an individual investor to follow the crowd.